Gouri Jayasurya

G.JAY

Driven by curiosity to simplify complexity

With a keen eye for detail and an innate ability to perceive patterns others may overlook, Gouri practises systemic design enquiry to build value for businesses to create compelling products & services

I'm Gouri,

a Multi - disciplinary designer

Prev. crafted future experiences at

Research about Design

Enquiring multiple approaches for desired outcome

Theoritical

General

Practical

Research for Design

Build humane-centric solutions

Research through Design

Defining. Innovating. Engaging

Core design sensibility

Specific

Itterate .

The power to break away form existing mental models and create new belief systems.

Collaborate.

The journey to be a well-rounded generalist starts and ends with people.

Observe.

Looking deeper than the 'symptoms' of the problem to provide 'clarity in clutter'

Design Approach

SoundBoard:Reflecting without Deflecting

Service Design | 7 weeks

Service Design

Entrepreneurship

Service Blue Print Creation

MVP Prototyping

Navigating India’s

Blue Economy landscape

System Design | 7 weeks

Strategic Interventions

Sustainable Ocean Economy

Systems Thinking

Graduation Project | Samsung Design Delhi

Environmental Social Governance

AI Experiences

AI Experience Research

AI for social good

Customer Experience

Human- AI Interaction

ChatGPT: Learning the language of users

Virtual Social Behaviour | 2 weeks

AI Behavioural Research

User experience Design

AI Interface Design

Human- AI Interaction

Thriving to generate value for businesses through systemic design enquiry

Navigating spiritual experience deviancies

Behavioural Change Design | 7 weeks

Social research

Systemic study

Research Methodologies

Product Innovation

More projects exploring various applications of Design!

SAMA: Conflict Resolution for Financial Defaults

Design Project | 7 weeks

In collaboration with

Quantitative analysis

Research Methodologies

Business Design

Product optimisation

As seen on

EduFund: Revamping Investment experiences for Indian Parents

Design Project | 7 weeks

Digital Experience Strategy

Design Audit

Business model Innovation

In collaboration with

New Delhi

Eela Dubey

Co-Founder , EduFund

We were thoroughly impressed by the system design audit that you conducted of EduFund. Your sincerity can be measured by the lengths you went to to speak with EduFund colleagues, and clients. The awareness of the business along with the recommendations you provided were based off of strong research.

With this level of dedication, skill, and research I am confident the three of you will shine bright in whatever endeavours you choose to take on.

Vikram Kumar

Co-Founder, SAMA ( Client)

Gouri's dedication to our project was truly commendable. She and her team clearly have a strong commitment to excellence. Her efforts have undoubtedly contributed valuable insights to our work, and we do look forward to the opportunity to collaborate with them.

Pearls of appreciation

Bidisha Karmakar

Design Lead - Peter England - ABFRL

One of the first things that stood out for me while working with Gouri was her ability to persevere. This quality of her's lifted the entire team up, especially during the pandemic times. In every project, she has applied first-principle thinking to create innovative solutions.