We often fail to acknowledge how our behaviour and actions are decided on the unsaid rules set by the society and people around us. Apart from these everyday norms, religion and faith have a very strong influence on why we do, what we do. We were tasked to study the behavioural nuances of people in a selected premise and further deep dive into identifying ‘irrational/deviant behaviour’ exhibited and further suggest strategies facilitate a positive behaviour change in the premise. As we decided to choose ‘The Church’ as our study’s premise, the ‘irrationality in behaviour’, emerged as a layered concept intertwined with beliefs, presumptions and sometimes even fear.


Through this project, we try to critically examine and make sense of macro and micro behaviours observed in a place where focus is needed to achieve the primary objective of being there; in this case, the place being a Church. The study would lead us to the cause of the behaviour that will give us the opportunity for behaviour change.The presence of authority, social conformity, and religious bias added to the complexity that comes with religious spaces, making sure we were always on our toes. But the behaviour observed in the setting can also be identified in other social settings. The insights from the study can be applied to all of those too.

Introduction:

4 weeks

Stimulation

Focus group

Semi-structured Interviews

Research Tool Kit

Research Objective

  • Identification of deviant human behaviours in a religious setting and the causes for them.

  • Interventions to nudge a behaviour change in the deviant behaviours and provide an enhanced spiritual/religious experience

Timeline

Design researcher along with 4 other team memebrs

Team and role

Read about my learnings in my Medium Article

Research Pipeline

  • Est. 1990,Gandhinagar Catholic Dias Community
  • 300 Catholic Syrian Families in & around Gandhinagar
  • Timings Masses in Gujarati and Malayalam
  • The spatial, architectural, and sensory stimuli of
    the internal and external parts of the church are hugely
    affected by Christian rituals and legacy.

As we decided to take 'church as our premise, we were deeply fascinated by how humans act and behave in a social setting where the layers of social rules are overpowered by Authority. As behaviours doesn't exist in singularity efforts to draw parallels between similar premises driven buy authority are attempted through this project

Observing and Capturing interactions in the premise

Over the course of 4 weeks, to capture initial observations, multiple tools and techniques were explored:-

  • Shadowing- Mapping age group flows

  • Audio & visual stimuli analysis

  • Mapping elements of church with the emotions triggered

In the realm of human behaviour, it is fascinating to observe how certain patterns and tendencies persist across different premises. Behaviour, often shaped by a combination of individual disposition and external factors, can extend its influence beyond a specific context. The Above table draws similarities in the target behaviours observed in church with that of a classroom. The reasons why the classroom as a premise triggers similar behaviours/attitudes to that of a church:-

  • Both premises are driven and controlled by authority. In the case of the classroom that would be a teacher and in the case of the church that would be the priest who is preaching.

  • While in the classroom attention is required to seek knowledge, in the church, attention is required to pray.

  • Both the premises demands a long duration of undivided attention from the people present.

The Big Picture

CAUSES

People may check phones due to: Notifications- Calls, messages, To check the time, Boredom, Phantom Vibrations, Seeing others use phones, Screen light up, Unable to follow/connect, Photography, Anticipation.
Disturbance in the worship experience of self and others Sanctity/social decorum of the Church getting disrupted
Worshipers using mobile phones using active mass hours Mobile phones ringing in the mass

BEHAVIOUR

EFFECT

gouri_j@nid.edu

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